To better understand these elements (and understand the particulars of a specific association), newsletter writers should equip the perspectives of the board of directors, the HOA manager, or of both. To develop readable stories, the newsletter writer must consider the four elements of readership: the demographics of the association membership, the configuration of the community, the overall location, and the history of governance. This challenge applies to HOA newsletters as well, whether the aim is providing information for the 90% of cooperative residents, or supplying notices of rules and potential sanctions for the 10% who make problems for the community.Īn HOA newsletter is one of the most useful voices of the board and association management, but only if the members can connect to the information. The second, directing your efforts primarily to them.
#HOA NEWSLETTERS PROFESSIONAL#
Know the Readership of Your HOA Newsletterĭick Williams, an award-winning public relations and marketing professional based in Berkeley, states that the “first hurdle” that must be crossed for public relations and advertising to work is identifying your readership. Related: Switching Your HOA Newsletter to Email
Give readers information that that will be useful to them.Īdd to readability with graphics and photos. Use strong and simple verbs, avoid the passive voice, and be specific.īe informative. Write well, simply, accurately, and avoid jargon.īe direct. These eight rules will help you master the art of newsletters: This article looks at eight key elements of association newsletters that, when done correctly, will help achieve these results.Ĭreating a newsletter that HOA residents will read can be a challenge to both the writer and editor. When everyone is aware of problems and concerns, there’s a better chance of everyone working together to fix them, which will in turn help the HOA achieve its primary function: to sustain and improve property values. Newsletters spark interest in the community, increasing member involvement and making management a bit easier. With an effective newsletter that reaches each member of an HOA, boards of directors and association managers have the opportunity to enhance the sense of “community” in their community association.
of an effective newsletter, you can better reach your community, and bring association issues to the homeowners. By knowing and applying the rules of design, concision, graphics and photos, audience, etc.
Plantation Lakes Homeowners, please be advised that effective July 1, 2019, the Resale Fee (as defined in the Declaration of Covenants, Conditions and Restrictions) is being modified to $3,000. This Resale Fee is payable by the buyer of any resale home within the community.Writing a newsletter for your HOA doesn’t have to be a tiresome and fruitless effort. Meeting Minutes, Weekly Updates, Financial Reports, Community Covenants, Rules and Policies and other Key Operational Information can be found in the "Documents and Forms" Section of the HOA website. CLICK HERE TO VIEW THE MAHOMEOWNERS ANNUAL MEETING PRESENTATIONĬLICK THE BELOW LINK TO VIEW MAHOMEOWNERS ANNUAL MEETING RECORDING
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