

#STAY ALFRED PLUS#
Some reasons are that OTAs are quite good are delivering bookings in cities and that this property format can generate higher-value bookings by attracting corporate travelers and higher length of stay (LoS).Įxamples of short-term rental (soft) brands: Tujia franchises, Airbnb Plus and Sonder want to have another look at serviced apartments: Even if our industry was born out of vacation rentals located by the sea or in the mountains, some key areas of growth do reside in serviced apartments located in cities.You may also easier control the quality of each property and faster achieve economies of scale by using similar designs or dispatching cleaners within one building instead of across a resort area. This way, with a commercial lease in hand, you may be able to avoid some short-term rental regulations. want to invest in similar ways as Sonder or Domio, buying or long-term leasing properties within the same building.This way, you would use somebody else’s brand and have them spend money on marketing, while you would still be showcasing the quality of your own property and services, while you are busy investing your time and money in people, tech and operations (For some caveats about Airbnb Plus, see below). Airbnb Plus, Airbnb Beyond, Tujia franchise).

#STAY ALFRED HOW TO#
Yet, if your goal is to grow your occupancy, you may want to take a closer look at how to leverage these brands to make your own business profit.

So, the idea of foregoing brand-building to focus on delivering a great guest experience and making homeowners happy is not new. Property managers stay independent but leverage the marketing muscle of RedAwning. RedAwning for property managersīig players like RedAwning have for years offered smaller property managers the possibility to join a marketing network, where all properties are re-branded under the RedAwning brand and distributed across multiple channels like Airbnb,, and HomeAway. Branding seels to be there, down on your list, but not as the top priority. When asked about what keeps you up at night, you’ve told us about hiring the right people, about automating cleaning schedules or about finding a better channel manager. Most of you RentalPreneurs who are part of our community of readers own and/or manage anywhere from 3 to 500 properties.
